FairTaste HK Ltd.
FAIRTASTE is the first Fair Trade brand in Hong Kong, a social enterprise devoted to promote Fair Trade Organic products and ethical consumption. FAIRTASTE products are locally made, delicious, fresh and free of additives.
Focus
Branding, Graphic Design, Photography, Video Editing
Tools
Illustrator, Photoshop, Premiere, After Effect
Client
FairTaste (HK) Limited
Project Overview_
During my tenure at Fairtaste, I've worked on a range of design projects across different mediums:
- Festival Brochure Design: Creating engaging brochures for the New Year that effectively blend visuals with information.
- Social Media Post Design: Create social media post for informations, events and promotions to maintain brand consistency.
- Vending Machine Layout Design: Designing intuitive layouts to optimize product visibility and sales.
- Product Packaging Design: Create packaging that is both environmentally friendly and fun.
- Video editing: Creating engaging promotional videos to increase brand awareness and engagement.
Festival Brochure Design
Designed visually engaging New Year brochures that seamlessly combined cultural elements with modern aesthetics. The layout was carefully structured to balance vibrant imagery with essential information, creating an eye-catching yet informative piece that resonated with the audience.
Social Media Post Design
Created a series of social media posts to promote events, product information, and brand messages while maintaining a consistent visual identity. The designs were optimized for different platforms to maximize engagement and brand recognition.
Vending Machine Layout Design
Designed the layout for a coffee vending machine, ensuring it not only aligned with the brand’s visual identity but also effectively communicated the values of fair trade. The design integrated key messages about ethical sourcing and sustainability while maintaining a clean and engaging layout to attract and inform customers.
Product Packaging Design
Designed eco-friendly product packaging that was both sustainable and visually appealing. The goal was to create packaging that reflected Fairtaste’s commitment to environmental responsibility while incorporating fun, eye-catching elements that made the products stand out.
